5 Reasons Why Tenant Relations Is Our Most Important Metric

No matter the business industry, any professional will attest to the importance of customer service and satisfaction. At Ciminelli, we pride ourselves in providing the highest level of service to all of our tenants. We have compiled the top 5 reasons good tenant relations are critical to our current and future success.

“Word-of-Mouth” promotion

David J. Greer, entrepreneurial coach and author of the book Wind In Your Sails: Vital Strategies to Accelerate Your Entrepreneurial Growth says, “A customer talking about their experience with you is worth ten times that which you write or say about yourself”.

Excellent customer service strengthens your brand and your company. From a marketing perspective, word-of-mouth promotion is priceless and can completely uplift your business. Potential clients are far more likely to listen to the advice of a friend.

Tenant retention brings value to a property

When you provide a great service experience, tenants are far more likely to extend their tenancy in your building. Tenant retention is one of our biggest focuses in property management because as building owners ourselves, we know the value it brings to the building’s net operating income (NOI) and the resulting stabilization of the asset. Our annual customer satisfaction surveys benchmark our successes and reveal areas for improvement.

The little things do matter

Treat your tenants poorly, and you can be almost certain that attitudes, tension, and overall satisfaction, between the property management team, the tenant, and even the owner, will be deeply affected. Servicing your customer well can significantly improve their reactions to both the good, and the bad, that are likely to come with the management of a property. Something as simple as a timely response, or a smile while on-site, can bring a level of trust and reassurance to the tenant.

We recently asked one of our tenants for their honest feedback on their experience with our on-site building technician. They responded, “From the moment that the maintenance technician stepped in, he has given nothing but excellent customer service. He is very professional, very courteous and always goes above and beyond to ensure that our suite and our employees are taken care of. He always has a smile on his face and shows pride in what he does. We honestly could not be happier.”

Current tenants are potential future clients

While we would love for all of our tenants to stay in our buildings forever, that is not always the case. It does, however, allow us to cultivate new partnerships. Tenants who have had positive experiences with both our property managers and leasing agents can also rely on us to help them make their next big move, engaging with our tenant representation services team.

The satisfaction of a job well done

Providing good service to tenants gives our employees a sense of pride in their work, contributing to the foundation of a strong and successful company. A high level of employee satisfaction is evident at Ciminelli, with our team members having an average tenure of 5 years.

According to Entrepreneur.com, “only four out of every 100 businesses last until the 10-year mark”. Ciminelli Real Estate Services of Florida is proud to say we coming up on our 20th year of dedication to our clients, and looking forward to many more!

We’d love the opportunity to talk with you about our real estate services and how we can help with your real estate needs. Please visit our Property Management page for more information.