Leasing agents no longer solely rely on print publications and signage to advertise units that are available for rent. Digital marketing and advertising has become the path that many successful agents use to engage with their prospects. Through platforms like Instagram, Facebook, Twitter, and many more, agents can successfully solicit interest while building up their brand. This has become increasingly important in apartment communities over the years. Ciminelli does just this, using a variety of pictures, videos, 360-degree virtual tours and other effective tools. These tools have replaced many traditional face-to-face interactions as prospects can now explore spaces on their own time and in higher numbers than before. Large websites with detailed specifications have popped up, giving users the ability to narrow searches and compare square footage, rental rates, amenities, and even sign leases. As the times change, Ciminelli learns and implements effective strategies to capitalize on new opportunities within the industry.
Technology has made its mark on the multi-family property industry and it is here to stay. We use technology in all areas of our management to help obtain the best results and ROI. Ciminelli is dedicated to remaining current with technology trends and to investing in the infrastructure as it becomes available. The demand from owners and the industry is a solid indicator the trend will continue. If you are ready to talk to us about how we can help manage your Buffalo, NY properties, give us a call, we are ready to help!
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