Be Specific:

An approach that focuses on the volume of leads delivered, without thought to the quality of the leads, is typically destined to fail.  While a steady flow of new leads is needed, focusing on the details to identify specifically who you want to rent to, and then working to find the places they gather and consume advertising messages is an invaluable skill.  A leasing agent that understands the potential renters in the area, their wants and needs, and how to reach them will create demand for your units.  The result will be a fast lease up process and buildings that are near full occupancy most of the time. Our leasing agents are proficient in these skills, landing you high quality tenants.

Social Media:

To help communicate with these specific prospects, our apartment management company is taking to social media.  These outlets have allowed potential renters, current tenants, building owners, and managers to communicate quickly and easily on all things related to your property.  Managing the image of the property, responding to concerns and accolades, and communicating available units is a time consuming task, but social media pays big dividends to those companies that use it to their advantage by relying on Ciminelli.  We are well-established in these areas with a track record of activity.

Existing Tenants:

Relationship with existing tenants will also separate the best of the best market rate apartment managers from the rest.  Your existing tenant base is a known relationship, you can easily understand the needs, the revenue, the cost to service and you can bet they know other potential renters that are much like them.  These existing tenants can be put to work by a skilled management company, like Ciminelli, to provide very low cost leads that will almost always be qualified and of high quality, eliminating the cost and frustration that results from other lead sources.  Special events to gather tenants, tenant appreciation programs, and casual interactions with tenants should be a mainstay of a successful management company. These are areas that Ciminelli aims to strive for, to be of the best service to your tenants.