Leasing agents no longer rely on print publications and signage to advertise available units. Successful agents engage with their prospects digitally. Spreading the word on social platforms like Instagram, Facebook and Twitter, these agents not only solicit interest, they are part of the brand building that has become so important to apartment communities in recent years. Our multi-family management company uses a variety of social media, websites, email, chat tools and more to engage with potential tenants. Sharing pictures, video, and 360-degree virtual tours replaces most traditional in-person showings as potential tenants opt to “visit” properties and explore the spaces on their own time. The process of signing a lease is completely digital in most instances as is the ability to make monthly rent payments. Large website have sprung up to cash-in on these digital trends, giving apartment seekers the option to check out several similar apartments within minutes, compare square footage, rental rates, and amenities and ultimately sign a lease. Times are definitely changing, and successful multi-family property management is keeping pace. Ciminelli is also continuously adapting and refining our processes, so we can be your reliable multi-family property management company.
It’s clear, technology has made it’s mark on multi-family property management which is why Ciminelli implements tech tools to improve performance in all areas of management. Ciminelli is dedicated to remaining current with technology trends and to investing in the infrastructure as it becomes available. The demand from owners and the industry is a solid indicator the trend will continue.
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